Emir BardakçıXiaomi enthusiasts discovered a subtle but important shift in the default watermark of Leica co-branded Xiaomi camera models—the vanishing of the term “LEICA”. This resulted in mass speculation on social media and Xiaomi forums. To dispel rumors, an official response was given by Xiaomi Camera Product Manager @Bao_小李. The depletion is not caused because the partnership has been altered but because Leica has updated its global unified visual specification. You can learn more about Xiaomi collaborations on cameras here and look at Xiaomi 15 Ultra news for more information.
Leica Watermark Adjustments: What Changed and Why?
As per the official statement of Xiaomi, Leica applies strict global brand design standards—that also dictate how their text and logo elements look in third-party implementations. In accordance with these new branding guidelines, Xiaomi has updated its watermarked design on Leica-partnered devices.
For instance:
- The Limited Watermark edition of the Xiaomi 15 Ultra and its Street Photography Edition (with handle attached) retain Leica elements but are rigorously compliant with Leica’s newest global branding policy.
- The standard watermark omits the “LEICA” text to fall in line with these regulations.
Leica Devices to Receive Camera App Updates
Along with watermarked update deliveries, Xiaomi is also updating the camera audio experience. The refined Leica-style shutter sound on the Xiaomi 15 Ultra will now make its way to all Leica co-branded Xiaomi devices through a software update during their routine maintenance time.
If early access to such camera updates interests you, try using the MemeOS Enhancer app from the Play Store or stop by HyperOSUpdates.com. MemeOS Enhancer lets you bypass locked features in Xiaomi devices, update system apps such as the Camera app, and even preview upcoming UI changes on your screen itself.
Summary
- The “LEICA” word does no longer appear on Xiaomi’s standard watermarks because of Leica’s revised branding policy.
- Special edition models on Xiaomi 15 Ultra also meet Leica’s worldwide standards.
- New Leica shutter sound effects are to become available on all supported models shortly.
Source: ITHome
